Why writing copy is just like playing guitar

I’ve only been writing copy for a few years, but it turns out I’ve secretly been learning one of the most important parts of writing copy since I started playing guitar.


When playing guitar, or really any instrument, you learn some pretty standard techniques… 


You’ll learn rhythm, scales, vibrato, staccato…


But none of those help you become a better copywriter.


Instead, it’s something else…


Even if you’ve never played an instrument before, your brain knows music theory –   the guiding principles behind what makes music “work.” 


If you’ve ever stopped a song in the middle of a musical phrase, you might feel uneasy, like something isn’t finished…


Music notes have to “resolve” and if they don’t, music feels unfinished to our brains. 


When listening to music, our brains seek out these resolutions and it feels good when we find them.


And the same happens when reading.


Copywriters call these “open loops” and they are similar to music resolutions.


If you’re reading this, it’s probably because you read the headline and thought to yourself “how is writing copy like playing guitar.”


That’s an open loop… 


And in this section – where I tell you the answer to that question – I’m closing the loop.


It’s a copywriter’s secret weapon and if you know how to use it correctly, you can be dangerous.


It could be the single greatest skill you have as a marketer.


But there’s one thing I didn’t tell you about copywriting that you must know if you want to be able to write copy…


… I’ll tell you next time.


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