How To Sell Your Online Course To Your Target Market
While building an online course is fulfilling in itself, your job doesn’t end there. In fact, that’s only the beginning. Having a great online course is one thing, but letting it be known to your target market is another. You may find that selling your online course is a more challenging task than creating it.
Fortunately, the internet made the task of promoting your online course cheaper and simpler. However, like a double-edged sword, it has also created more competition. That’s why knowing how to market your course is key to selling it to your target market. To help you get started, here are 10 easy ways to announce your valuable online course to the world and attract your target market into buying it.
1. Have A Website To Promote Your Course
When you want to market your online course, a website is necessary. Start filling your website with content while you’re creating your course. That way, you’re building an audience whom you can sell it to once it’s ready. Your reputation is also developing when your audience is finding valuable content on your site. Introducing your course on your website would be a breeze when you’ve already proven your expertise. It’s easy to turn your site’s regular audience into a buying customer when you offer the course.
If you finish creating a course without having a website first, no worries. You can launch a site with your online course already in it. Then, promote it with every content that you create. This will make first-time visitors aware of your course. If they find value in your site’s content, they can turn into a buying customer eventually.
Also, don't forget to make great content on your website. Here's how to find content to write.
2. Develop A Lead Magnet
A lead magnet is a marketing strategy you can do to promote your online course. Lead magnet means a gift you can offer to your prospects to get their contact information. This gets more difficult nowadays with people getting more protective of their privacy. However, it’s not impossible and one that would benefit you in the long run. You just have to know the specific type of people you want to target. After that, find the best gift that will benefit them.
Here are some types of lead magnets you can choose from:
- Free short video training
- Free trial
You can read more about developing a lead magnet.
3. Build An Email List
Once you’ve created a lead magnet, you can then start building your email list. Building an email list is a method that never gets old and is effective in marketing your online course. It has always been a great way to attract potential customers.
When you get a hold of potential customers’ email addresses, you have a way to maintain and enhance your relationship with them. Send them an email and share your personal story as well as stories from your students and promote your course and other offers.
Keep in mind to always give values to position yourself as a credible and reliable person. Asking your readers to buy your course right away will do more harm than good. Your readers should perceive you as a giver than someone who sees people as dollar signs.
4. Set-up An Autoresponder
As your email list grows, it will get more difficult to send emails one by one to your prospective customers. Setting up an autoresponder is an effective and practical way to communicate with them. Since it will be automated, you’ll be able to send emails to everyone on your list all at once.
Because you won’t be able to get prospects’ emails all at the same time, you can prepare different messages depending on the situation. You can have a message welcoming new prospects, sending a series of seven daily guides, coupon codes, and anything you can think of. Setting up an autoresponder will require a little more effort on your part. However, once set-up, you only need to create one email for everyone and tweak it only as much as you need.
5. Build Social Profiles and a Following
The first four ways I’ve mentioned to market your online course are mostly part of what’s called an email marketing strategy. They might be old tactics but are still useful until now. However, when social media sites emerge, online entrepreneurs found a new platform for their marketing campaigns.
Because billions have their accounts on one or more social media sites, you should build a reputation on those platforms too. This will allow you to expand your reach and let more people be aware of the course that you’re selling. To build a following, make sure your social profiles are filled with valuable content as well. Again, you need to stay consistent in giving values to your target market and give a proper response to the comments and questions. Create a personal brand so people can remember you whichever platforms they get into.
These are some of the social platforms you can choose to build your personal brand:
6. Get Traffic Through SEO
As someone who wants to sell an online course, one of the best ways to get traffic to your website is through Search Engine Optimization (SEO). In other words, you want people to find your website on search engines like Google. You can use online tools to find the right keywords people use when searching and use those in your content.
Make quality contents that are easy to read to let people stay on your website longer. This signals search engines that people find your website relevant. As a result, you’ll have a chance to get on search engines’ first page and be seen by more potential customers. Your traffic will increase which means more people will know about the course that you’re offering.
7. Use Facebook Ads
To build a social media following where you can market your online course, one of the smartest strategies is to use Facebook Ads. It might cost you more, but if done effectively, the return of investment would be worth it.
The good thing about this tool is you can target your market amazingly specific from the location, age, jobs, religion, favorite sports, and other attributes. With more than 2 billion active users, it’s more likely that you will find your prospects among them.
8. Create Webinars
To connect to a wider audience and promote your online course, you can do an online seminar, better known as a webinar. Through webinars, you can share your expertise and form a more personal connection to your audience at the same time. People want answers, and they want it immediately. Because webinars normally end in a questions and answer session, you can answer your audience’s burning questions in real-time. Being able to respond quickly will demonstrate to your audience how much of an authority you are to the subject. When they see your expertise, it will be easy for you to convince them to buy your online course.
9. Vlogging on YouTube
Vlog or video blog is a new way of blogging. In selling an online course, you can either record a video of tidbits of the lessons you offer. You can also upload entertaining content related to your topic. The world’s favorite vlogging platform is YouTube.
With millions of competing vloggers, it takes a lot of work to stand out. So, do your research not only about your target audience but your competition as well. This will give you an idea on what kind of content to produce and how often you should upload a vlog. Upload valuable content consistently to condition your audience in the habit of watching out for your vlog at a given day and time. Don’t forget to mention your online course on every content that you create.
10. Do a Podcast
If vlogs are video formats of blogs, podcasts are mostly its audio-only format. More people choose a podcast as it allows them to listen to it and do most of their daily activities at the same time. Many online entrepreneurs created their brand through podcasts. If you like creating audible-format content, then you can build your authority and credibility with podcasting and market your online course this way.
It Takes Time and Effort
When it comes to marketing your online course, you need to exert the same amount (if not more) of dedication, effort, and energy you did in creating it. The ways I’ve shared with you are all proven effective, but you need not do it all, at least not when you’re only starting. See what marketing strategy works best for you and focus your energy there. Just make sure you keep up with the rapid changes in the online community.
Anything worthwhile takes time and effort. Sooner or later you will gain the sweet victory of earning money while teaching the things that you love to the people that matter.