Publish Imperfect Content

It’s an age-old question when it comes to publishing content: “Should I publish more content or fewer higher-quality pieces of content?”

And without fail, almost every “influencer” says that you need to produce highly published content to “add value”.

But they’re wrong.

You DON’T need to publish extremely polished or high-quality content all the time, especially if you’re a one-person team.

Here are 3 reasons why.

  1. Quantity leads to quality

Focusing too much on quality will have you never released anything because you’ll feel like your content isn’t good enough.

This is what happens with perfectionists. They spend too much time trying to make something perfect — a fool’s errand.

You’ll keep thinking to yourself, “Is this ‘quality content’ or ‘quantity content’.” And by the time you’ve hit publish, your peers have already produced ten pieces.

Instead of agonizing over the quality of your content, you need to publish and publish often.

Go through the reps of idea generation, writing, editing, and publishing.

Let’s look at two scenarios:

Scenario A:

You work on one piece of content for six months and finally release it.

Scenario B:

You publish a new piece of content every week for six months.

In the first scenario, the content is probably going to be better than the first few pieces of the second scenario.

But after a while, the content from scenario B will be just as good or if not better than A’s.

The thing is, focusing too much on quality will keep you from publishing anything, and does a piece of content even exist if it’s not published?

  1. You’ll have diminishing returns

Another thing wrong with focusing too much on quality is the ROI on your time starts to diminish.

Let’s say your content could be graded on a 100 point scale…

In the time it takes you to improve a 90% article to 98%, you could write three or four more 80% articles.

And at some point, those last few improvements aren’t even going to be noticed by people unless you’re writing about a technical topic to a technical audience.

  1. You can always go back to improve your content

We live in a digital world. You will always have a copy of your content that you can go back and improve on.

But if that content doesn’t exist, you can’t improve on it.

It’s similar to how I write — get everything out of my head and onto the page. Then cut down.

You can’t edit a blank page and you can’t improve on content that you haven’t created yet.

You’ll (almost) always have a chase to go back and improve on the content you previously published.

So, what’s my point?

My point is if you want to get better at something — it could be writing, editing video, making chicken pot pies — the secret is in doing it often, not doing it perfectly.

If you’re thinking about doing something, but afraid it won’t be perfect, just do it anyway. Your one-hundredth attempt will be better, but you can’t get there if you haven’t even started your first.

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