Most bloggers and influencers are great at making content and building an audience, but they have a hard time monetizing that audience.
They’ll have millions of views on their blog articles or videos… but they’re earning pennies.
If you’re a blogger or influencer, then you probably have the same frustration. How do you make money from your audience?
Here’s how you can turn your audience into raving fans begging to buy from you.
First, you need to create an online course or digital product. The chances of making an extraordinary income from ad revenue (or even affiliate income) is almost zero if you don’t have your own offering.
You’re going to have to work 100 times harder to make a living if you don’t have a product of your own.
Instead of getting an ECPM of a few dollars with ads and affiliate deals, you can make hundreds or thousands with your own product.
I don’t know about you, but I’d rather work smart, not hard.
Now if you’re like most people, you’re probably thinking, “Making a course or digital product sounds great, but… HOW DO I DO THAT?”
I’m going to show you exactly how to do that. These are the steps that hundreds of ordinary people just like you have used to turn their passion into profits.
Step 1: Identify what your audience wants
Before you even think about starting to develop a product, you need to know what your audience will actually pay for. Otherwise, you’ll spend months developing something only to make ZERO SALES.
So, how do you know what your audience wants?
Just ask them!
Go through all of your top blog content, videos, tweets, and anything else you’ve ever made and read the comments. What are some of the recurring themes in those comments?
Find the problems your audience has. How can you develop a product to help them with these problems? Pick three problems that you can realistically help with AND that you’d enjoy working on.
We’re not just here to make money - we want to have fun while doing it, too!
One good resource to check is Answer The Public. Check it out for market research.
Step 2: Validate your idea
Send an email to your biggest fans. Don’t email your whole list – just the most engaged subscribers. Tell them you are developing a product, you have three ideas, but you only have time to develop one. Ask them which one they would buy.
When you start getting responses, email your subscribers back and ask more questions like:
- What else do they want in the product?
- Why do they want it?
- Have they tried other solutions?
- What happened with those?
Take good notes and save these in a Google Drive folder.
Step 3: Pre-sell your course
Now that you have valuable market research data, you need to create a sales page.
Remember all of those email conversations you had before? You’re going to use all of that to write your sales page. Don’t spend weeks agonizing writing this. You are not trying to get the best conversion here – you’re trying to see if people will buy this.
After writing a MVSP (minimum viable sales page), send an email to your list. Tell them you created a product and you have an early bird special for the next 48 hours. Write a countdown email sequence for this.
After the 48 hours are up, you need to make a choice – if you made enough sales, continue with the idea, if not, refund everyone and move on to your next product idea.
Step 4: Make the course
Make the first section of your course. When your students complete it, have them give you feedback.
What did they like? What did they not like? What else do they want to learn?
You’re going to use that feedback to develop the next section of your course. Give your students something to do for a week while you’re developing the next section of the course.
Continue doing this until the course is finished.
Step 5: Get feedback
Ask for more feedback about your students’ experiences with the course. You’re going to use this messaging for your Evergreen Funnel.
Step 6: Create an Evergreen Funnel
Develop an Evergreen Funnel to sell your product on autopilot. Set up content, build email sequences, and optimize your sales page.
You already have a winning product, now you’re just trying to scale it.
Now you can sit back and watch your course sell while sipping from a coconut on a beach in Thailand…
… or you can continue making products. You’re choice! The point is, you now have an income stream that continues as long as you have traffic.
And you should be putting all of your customers into a mailing list that you keep active so you can sell them more products in the future.