This Is How to Be the Go-To Person in Your Chosen Niche
Becoming famous in your niche paves way for abundant opportunities to present themselves to you. Oftentimes, people equate success with fame. Your first big goal then if you have a product or service to offer is to be well-known. If you’re a tenderfoot in a particular niche, how do you achieve such a feat then? How do you line your name up to those who are established in your chosen niche? How do you make people trust you?
Well, you’ve just found the answers to all the questions swimming in your head. Read on as I lay down the ways for you to be an influential person in your chosen niche.
How to Create a Niche?
I’m sure you’re aware that you must have a niche first to become famous in it. Have you found one yet or are you still having a dilemma narrowing down your choices? Don’t let the tricky part of choosing a niche paralyze you. I know that it’s not easy, but you must choose if you ever want to get started. Here’s what you can do to pinpoint a niche to focus on:
Find a Unique and Marketable Product or Service to Offer
First things first, you must decide whether you’re going to offer products, services, or both. Once you’ve made that decision, survey the market value of the product or service you’ve chosen. Will there be a lot of people interested in it? If yes, then it is marketable.
Your research doesn’t stop there, though. If the products or services are marketable, it means there are a lot of businesses in that field. So, survey your competition too. Find out what it is that they are offering. You must offer something to the market that they haven’t covered yet. That will give you an edge because people are always looking for something new.
Choose an Available Niche Market
Let’s get the definition of a niche market out of the way first. A niche market is a smaller portion of a larger one. More like a branch of a huge market that can stand alone on its own. For you to get a better picture of it, let’s have an example. Suppose you’re a weight loss coach. You want to offer your services to people who want to shed off unwanted pounds. The weight loss market is a huge one. It will be too difficult to cover the whole market.
You should narrow that down and choose a specific niche market. These are things you should consider when choosing your niche market:
- Age range
- Education level
- Income level
- Social status
- Geographical location
It will be a smart decision to choose a niche market and only serve a very specific customer base. By doing so, you set yourself apart from those who chose to serve the larger market. However, you need to make sure too that you choose one that has a sure and steady customer base.
Market Your Business
All the research and preparation you do will only get you as far as having a business idea. You’ll only be able to tell if your products or services will be a hit if you go out and market them. As intimidating a task as you might find it to be, you need to market your business as soon as possible. That way, you’ll know if there are aspects about it that still needs major changes.
How Do You Become an Expert in Any Niche?
For you to be well-known in your niche, you have to position yourself as an expert in it. Here are some things you can do to be an authority in your field:
Choose a Niche You’re Truly Passionate About
I know I said any niche, but I trust you won’t choose a niche you’re not passionate about. If you did, then now is the time to go back and change it. Alongside marketability, you should consider your passion in choosing a niche. If it’s something that you love, it wouldn’t feel like a task at all to educate yourself about it. Your audience will also know how passionate you are about the niche. They will love you for it.
Make Learning a Habit
No matter how passionate you are on a specific niche, you won’t know everything about it already. You’ll only be an expert if you acknowledge the fact that you still have a lot to learn and you make an effort to be well educated. It will be a learning process every step of the way. So, you better prepare yourself and make it a habit to be in the know of everything related to your chosen niche.
Build Your Reputation and Establish a Loyal Audience
Leverage Quora or similar sites to build your credibility. There are a lot of questions you can give expert answers on Quora every day. So, establish yourself as an authority in your niche there. When people see that you are going out of your way to help them out, they’ll be your loyal followers even outside the platform.
Connect With Other Influencers
If you want to be famous, don’t shy away from other influencers. You’ll do yourself a huge favor if you form a connection with influencers on your chosen niche. It can be intimidating to approach them. So, here’s my advice to you:
1. Start With Social Media Interactions
All influencers have one thing in common. They are all active in social media. So, the best way for you to find influencers you wish to connect is by following them on social media. After that, don’t be shy about sending them a message. Just a reminder, connect only with the influencers you look up to. That way, your interaction with them will flow naturally.
2. Be Direct and Honest With Your Intentions
When you send them a message, let them know outright what you intend to achieve with the connection. Sure, you must begin with pleasantries. However, you don’t have to make up stories just to earn their trust. Be as honest as you can be. You’ll find that most of them will gladly connect with you and won’t treat you as a competition.
How To Get Famous in Your Niche?
Now comes the fun part...getting famous in your niche! By now, you already know that becoming famous entails a lot of hard work. What are the things you must focus on to achieve that goal? I say, these three things must be on the top of your list:
Be Really Good at Something EXTREMELY Specific
I can’t emphasize this more, but I’ll say it again. Your niche must be extremely specific. Don’t try to serve an entire large market. You’ll burn yourself out that way. Start small on a particular niche and be extremely good at it.
Do Something Nobody Else Is Doing
Whatever niche you have chosen, expect that there are already similar ones out there. How do you establish a footing on an already crowded niche? Do something different. Analyze your competition. More often, you’ll see that they are doing the same kind of things. Avoid doing what they are doing. Exercise your brain muscles and think of ways to be the butterfly in the cluster of bees.
Befriend Industry Leaders
It’s not enough that you’re connected with the influencers in your chosen niche. Build a bond of friendship as well, especially to those who are on the peak of success. If you’re friends with the stars, you will be a star in your own right. You’ll also be able to learn a lot of things from them. So, come out of your shell and get all chummy with those who are leading the pack.
What Apps Can You Get Famous From?
Newsflash! You will not become famous in your niche by staying low-key. Get yourself out there. Nowadays, you don’t even have to do it literally. You don’t have to attend all seminars and conferences in whatever city or country to be well-known. The internet made things easy for you.
You will never run out of apps or platforms to choose to get famous from. You don’t have to be active on all of them. It will eat up all of your time, and it would be a waste. Just pick up some. The following apps are some of the best platforms that will give you a chance to be famous in your niche:
If you still have the time and energy to maintain these apps, you can try them out as well:
There are a lot of ways to achieve fame in your niche. Whichever way you choose, you must bear in mind that your hard work won’t stop when you become famous. You have to make sure you stay on that spot as well.